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Bushnell purchases Millett |
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koshkin
MODERATOR Dark Lord of Optics Joined: June/15/2004 Location: United States Status: Offline Points: 13182 |
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Posted: August/27/2008 at 12:25 |
Just saw this on a different forum.
Apparently, MidOcean Partners (owner of Bushnell, Tasco and Simmons) has purchased (or is in the process of purchasing) Millett. I wonder where that is going to go. They now have four optics brands with a lot of products occupying the same market space. If I were to venture a guess, I would say that they will (or should in y opinion) do the following: 1) Move Bushnell brand upmarket on the strength of the Elite line 2) Use Tasco brand for cheap Walmart-type scopes. 3) Develop Simmons into a low-to-mid range line of hunting scopes. 4) Kill of Millett's hunting scope line and use Millett name for rings/mounts and tactical scopes. Time will tell, I suppose. ILya |
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cyborg
Optics God Gaseous Clay Joined: August/24/2007 Location: North Georgia Status: Offline Points: 12288 |
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I would be very interested in seeing a TRS / LRS type of scope utilizing the 4200 glass and coatings. An upgraded Simmons into a decent type of scope would be a very good thing for consumers, although that stigma might be hard to overcome.
I am afraid however that the acquiring of these was more for eliminating competition.
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koshkin
MODERATOR Dark Lord of Optics Joined: June/15/2004 Location: United States Status: Offline Points: 13182 |
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I suspect that acquisition of Millett was more for mounts than for scopes, although Millett made a good name for itself recently in the low-end tactical market.
Simmons name might get killed of since its market is properly covered by Tasco and Bushnell. ILya |
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crispycritter
Optics Apprentice Joined: July/30/2004 Status: Offline Points: 115 |
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I don't see where that would be a bad plan. Whatever they do, they need to dump the cheap Bushnell lines. Few people are/will take the Elites serious when they are being lumped in with the $50 scopes.
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cheaptrick
MODERATOR Joined: September/27/2004 Location: South Carolina Status: Offline Points: 20844 |
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Tagged.......Thanks Koshkin.
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RifleDude
MODERATOR EVIL OPPRESSOR Joined: October/13/2006 Location: Texas Status: Offline Points: 16337 |
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Interesting...
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Ted
Money can't buy happiness... but it's much more comfortable to cry in a Porsche than on a bicycle. |
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mercenary1947
Optics Master ** Joined: April/02/2006 Location: United States Status: Offline Points: 1392 |
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Yea Walmart sells Leupolds too ..... LOL
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One Shot One Kill .... *S.O.F * Head Shots Only
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tykemp
Optics GrassHopper Joined: October/03/2007 Status: Offline Points: 30 |
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Use the 4200 glass in the LRS and it'd be a sweet scope for $500!
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*45-70er*
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