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open letter to SWFA about SS 5-20x 50mm

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Post Options Post Options   Thanks (0) Thanks(0)     Back to Top Direct Link To This Post Posted: April/16/2015 at 19:34
Steelbenz View Drop Down
Optics Jedi Knight
Optics Jedi Knight
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ROLL TIDE ROLL

Joined: January/03/2006
Location: Heart of Dixie
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Points: 5057
The SS line is already a niche market, I can't see margins being that great. My belief is, Chris has a passion for delivering to that market. Your asking him to invest in an even smaller niche market that I doubt would support the cost of investment. Just my opinion of that market sector. If the big guys don't see the profitability of the sector with their lower overhead costs I can't believe it would be profitable to try.
Post Options Post Options   Thanks (0) Thanks(0)     Back to Top Direct Link To This Post Posted: April/16/2015 at 22:19
JRT View Drop Down
Optics GrassHopper
Optics GrassHopper


Joined: June/17/2010
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Points: 38
Originally posted by Steelbenz Steelbenz wrote:

Correct, but again ROI and the cost per unit is the driving factors.

The marked knob would use the very same unmarked knob with different printing. In the pictures, to me it looks like a stencil or silkscreen marking usink ink, and I suspect it may be epoxy ink A-A-56032-IWHT or some commercial equivalent, because that is what I would specify in that application. If so, the difference is merely the use of a different silkscreen, which is a very inexpensive modification. Or they may be using a more modern automated printing method, in which case the difference in printing is truly trivial. Designing the marking to properly correlate with the changed paralkax distance is where some expertise is required, something I expect the scope supplier's design engineers should be very good at doing.

When the scope is assembled, the objective carrier would be adjusted to calibrate the parallax within design specifaction. An intermediate range variant would require adjusting to a different setting, with no difference in effort, with no difference in cost. Determining the different setting would require some expertise, something else that the scope manufacturer should be very good at doing.

SWFA might want a slight change in marking on the locking ring to differentiate the intermediate range variant from the long range variant. That change would be simiar to the knob, as it would be the same ring with different marking.

The supplier is in the business of designing, manufacturing, and selling scopes, probably spends significant budget trying to generate more sales. I would be surprised if they charged a customer forthis trivial design change if that customer was going to buy more scopes because of it.

SWFA is a retail merchant interested in generating sales volume. They work hard at keeping customers happy and selling them more products.

This scope is another product they could sell.
Post Options Post Options   Thanks (0) Thanks(0)     Back to Top Direct Link To This Post Posted: April/16/2015 at 22:58
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Optics GrassHopper
Optics GrassHopper


Joined: June/17/2010
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Points: 38
They don't make spurs big enough to kick any more distance out of this dead horse of a topic. 

I still think its a good idea, but this discussion thread has certainly been a failed effort at promoting positive consumer interest in support of that idea.


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